Friday, August 21, 2020

Sample of Admission Essay Writing

Sample of Admission Essay WritingSample of Admission Essay Writing is a collection of essays of different types, including essay on varied topics. Some of the essays in this collection include how to prepare for the SAT, essays about exceptional leadership skills, essays on applying to college, and more.These are very useful in helping students determine which essay will be most suitable for them. Students are encouraged to check for essays that include them. Some samples include essays on athletic ability, essay on determination, and so on. The collection of essays offered in this e-book also provides an opportunity for students to practice their essay writing skills.Students can benefit from the practice of writing essays. As students will write essays from different perspectives, it is important to spend time thinking about what questions to ask, as well as to gather information. The Essay examples offered in this e-book are meant to assist students in preparing for the SAT and wr iting better essays. Students are able to practice their writing skills while in this e-book.The sample essays are helpful because they demonstrate how to structure an essay. This enables students to write a good essay for all types of situations. The author of these e-books has offered specific instructions for completing the essays with both a longer essay and an essay for the College Board.Essays include instructions about how to format a paper for the College Board. Students are provided with a brief outline of the essay, as well as guidelines for beginning the essay. Students can follow the step-by-step instruction as well as use the essays as practice material for the College Board. In addition, the material in the samples includes tips on writing citations and author biographies.Students will find that using the essays for the College Board is a good way to prepare for the SAT. Students should not be hesitant to ask questions as well as look for additional material and practi ce strategies. These are some examples of questions and essays included in the collection of samples of admission essay writing.To help students prepare for the SAT, there are some sample essays. These examples are written for the purpose of providing essay writers with the necessary information and support they need. There are no specific instructions for writing the essays and students are not required to use the essays in their own college applications. Still, the samples are useful for helping the essay writers create effective essays.Essays should be written from a variety of perspectives. If a student wants to succeed in writing a well-written essay, they must know how to begin and continue a conversation. Sometimes, it is necessary to go back to writing a section of the essay over again. These samples of admission essay writing are an essential resource for students who want to be successful in the College Board's College Board Pre-College Admission Essay Competition.

Sunday, July 12, 2020

Hills Like White Elephants Essay Topics - What Students DontWant to Write About

Hills Like White Elephants Essay Topics - What Students Don'tWant to Write AboutHills like White Elephants topics are topics that people don't want to write about. When you see a Hills like White Elephants topic it means that people think they are too stupid to even talk about it.It is because these topics are not what most people would actually write about. Most people don't want to write about topics like Hills like White Elephants as they think they are too stupid or the topic is too boring. However, I have the opposite feeling when I see this topic.It actually makes me smile because I do not believe there is something bad in it. I think it is good as long as you get your point across.It is as simple as it sounds and it is actually good to write about Hills like White Elephants. You just need to know how to write about it.First of all, you need to know how to write a subject and what the need to write. This is important because it will help you write interesting topics.Hills like White Elephants essay topics should have relevance to the students. Meaning, the topic is actually interesting to the students.The next thing is to write it as if you are talking about it. Know your audience. Get into their head and they will listen to what you have to say.Hills like White Elephant Essay Topics can be really exciting for students. It is the reason why most people write about topics like this.

Wednesday, May 20, 2020

The Jennifer Hudson Family Murder Case

On October 24, 2008, the bodies of Academy Award-winning actress Jennifer Hudsons mother and brother were found in the familys home on Chicagos South Side. Shot to death was Hudsons mother, Darnell Donerson, and her brother, Jason Hudson. Missing from the home was Julian King, the son of Jennifers sister Julia Hudson. Three days later the body of 7-year-old Julian, Hudsons nephew, was found in the back seat of an SUV parked on the West Side. He also had been shot. A .45-caliber gun found near the parked SUV was linked to all of the shooting deaths. The SUV was later confirmed to be that of Hudsons murdered brother, Justin King. A gun was also found in a vacant lot in the same neighborhood as the SUV, police said. The case drew national attention because of the fame of family member Jennifer Hudson, who won the best-supporting-actress Academy Award for her 2007 role in the film Dreamgirls. Hudson first gained fame after she was ousted on season three of the television talent show American Idol. Julias Estranged Husband Questioned William Balfour, the estranged husband of Julia Hudson, was taken into custody the day the first two bodies were found and held for 48 hours. He was then taken into custody by the Illinois Department of Corrections on a suspected parole violation. Balfour married Julia Hudson in 2006 but had been separated at the time of the shootings. He was thrown out of the Hudson home by Julias mother in the winter of 2007, according to reports. He denied any involvement with the Hudson case and denied statements that he had been seen with a gun, but remained in police custody. Balfour served almost seven years in prison after being convicted of attempted murder, vehicular hijacking and possession of a stolen vehicle. He was on parole at the time that the murder took place. Brother-in-Law Arrested Balfour was arrested at Stateville Correctional Center where he was being held on parole violation charges. Prosecutors believed that the shootings at the Hudson family home were the result of an argument Balfour had with Julia about another man. Investigators learned that Balfour tried to get a former girlfriend, Brittany Acoff-Howard, to provide him with a false alibi for the day that the murders occurred.   Im Going to Kill Your Family According to court records, Balfour threatened to kill members of Hudsons family on at least two dozen occasions before the three murders in October 2008. Assistant States Attorney James McKay said the threats began shortly after Balfour and his wife Julia Hudson broke up and he moved out of the family house. McKay said Balfour told Julia, If you ever leave me, Im going to kill you, but Im going to kill your family first. You will be the last to die. Jury Selection After answering questions about their knowledge of singer and actress Jennifer Hudson, 12 jurors and six alternates were chosen for the trial. Potential jurors in the trial were given questionnaires which asked if they were familiar with Hudsons career, if they regularly watched American Idol, and even if they were members of Weight Watchers, a weight-loss program for which Hudson is a celebrity spokesperson.   The jury was composed of 10 women and eight men and was racially diverse. While waiting for opening statements to begin a month later, Judge Charles Burns asked the jurors not to watch the television show American Idol, because Hudson was scheduled to make an appearance on an upcoming episode. The Trial During opening statements, Balfours defense attorney told jurors that police targeted him for the crime because they were under pressure to solve quickly what they knew would become a high-profile case, because of Jennifer Hudsons notoriety. Defense attorney Amy Thompson also told the jury that DNA found on the gun and fingerprints found in the SUV, in which Julians body was found three days later, did not match Balfour. Balfour pleaded not guilty to the charges and claimed he was nowhere near the house when the murders occurred. We Didnt Like How He Treated Her None of us wanted her to marry him [Balfour], Jennifer Hudson told the jury, We did not like how he treated her. Jennifer Hudsons sister Julia testified that Balfour was so jealous that he would even become angry when her son Julian kissed his mother. He would tell the 7-year-old, Get off my wife, she testified. Brittany Acoff Howard testified that William Balfour asked her to cover for him  for Oct. 24, 2008, the day Hudsons family members were killed.  Howard told jurors that Balfour helped buy her a prom dress and treated her like a little sister. He told me that if anybody asks you, Ive been out west all day, Acoff Howard said. In response to a specific prosecution witness, she said Balfour had asked her to lie for him. No DNA, But Gunshot Residue Illinois State Police evidence analyst Robert Berk told jurors that gunshot residue was found on the steering wheel of Balfours vehicle and the ceiling of the Suburban. His testimony followed that of another analyst, Pauline Gordon, who said no traces of Balfours DNA were found on the murder weapon, but that did not mean he never handled the gun. Some people shed skin cells faster, Gordon said. Gloves could have been worn. Guilty The jury deliberated 18 hours before finding Balfour guilty on three counts of murder and several other charges in connection with the October 24, 2008, deaths Darnell Donerson; Jason Hudson; and her 7-year-old nephew Julian King. After the verdict, jury members described the process they used during their almost 18 hours of deliberations. First, they voted on whether each witness was credible or not. Then they created a timeline of the crime to compare it with the alibi Balfours attorneys outlined during the trial. When the jury got around to taking its first vote, it was 9 to 3 in favor of conviction. Some of us tried our best to make him innocent, but the facts just werent there, juror Tracie Austin told reporters. Sentencing Before he was sentenced, Balfour was allowed to make a statement. In it, he offered condolences to the Hudson family but maintained his innocence. My deepest prayers go out to Julian King, Balfour said. I loved him. I still love him. Im innocent your honor. Under Illinois law, Balfour faced mandatory life without parole sentences for the multiple murders.  Illinois law does not allow death penalty sentences under any circumstances. You have the heart of an arctic night, Judge Burns told Balfour at his sentencing hearing. Your soul is as barren as dark space. Balfour was sentenced to life without parole. Grateful for Support Grammy and Academy Award-winning Hudson sobbed and leaned on her fiances shoulder as the jury verdict was read. She attended every day of the 11-day trial. In a statement, Jennifer and her sister Julia offered their gratitude: We have felt the love and support from people all over the world and were very grateful, the statement said. We want to extend a prayer from the Hudson family to the Balfour family. We have all suffered a terrible loss in this tragedy. They said they were praying that the Lord will forgive Mr. Balfour of these heinous acts and bring his heart into repentance someday. Balfour Continues to Deny Involvement In February 2016,  Balfour  talked was interviewed by  Chuck Goudie of  WLS-TV, ABC7s sister station in Chicago. This was his first publicized interview since his conviction. During the interview, Balfour stated that his conviction was due to a large conspiracy that included the police, witnesses, and lawyers and that he had nothing to do with the murders. When asked about why  7-year-old  Julian King was murdered, Balfours answer was chilling: Balfour: ...It could have been a wrong place at the wrong time, the person who come in there to kill somebody dont kill who they kill. If you are a witness and you can identify somebody, they can say I killed him because he could have identified me but thats not the case.Goudie: That 7-year-old boy could have identified you.Balfour: That what I said earlier, that he could identify me and thats why he got killed. Or he killed him because he could identify him. Now Julian was smart, he could remember faces. In response to the interview, the Chicago Police Department said: CPD stands firmly behind our investigation which was based exclusively on facts and evidence in this senseless murder. Balfour is currently serving his time in  Stateville Correctional Center  near  Joliet, Illinois.

Wednesday, May 6, 2020

Recovering Ideal Work from an Expansion Engine - 913 Words

And the ideal work recoverable from an expansion engine as LN2 is evaporated at 77 K Additional potential remains for heat sinking by the cold N2 vapor, then brought up to ambient temperature (To = 300 K)or more, is shown or given by the difference in thermodynamic availability, ï â„¢ = h ï€ ­ sTo, between ambient states and liquid . This reversible work for liquid nitrogen LN2 is Wr = 800 kJ/kg-N2 and the relatively and corresponding sink efficiency is ï  ¢ = 1.78. Thus, for only a small fraction of the reversible work require to be recovered to gives the cryomobile with a driving range commensurate or start with that of battery- operated or powered vehicles of comparable weight. The relative merits of different ZEV technologies must also be evaluated on considerations (must) other than performance such as environmental friendliness(less emission ) and commuting utility. While the specific energy of liquid nitrogen LN2 or batteries is far below that of hydrocarbon fuels, the internal combustion engine cars cannot operate without polluting emissions and this thus should not be compared with ZEVs. ADVANTAGES Studies indicate or shows that liquid nitrogen automobiles will have relavent significant performance and environmental related advantages over an electric vehicles. A liquid nitrogen vehicle or car with a 60-gallon to 70 gallon tank will have a potential(power) range of up to 200 miles, or more than that of a typical electric car performance. One more thing isShow MoreRelatedWhat Are Stirling Engines?1536 Words   |  7 PagesWhat are Stirling Engines? Stirling engines are dynamic heat converters for converting heat energy in to work energy. They operate by the cyclic compression and expansion phases of gases and other fluids at different temperatures in such a way that heat energy is transformed in to mechanical work energy output [1]. 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Critical discourse analysis of political campaign ads and speeches free essay sample

Critical Discourse Analysis of Political Campaign Ads and Speeches. AB English Thesis. College of Arts in Sciences, University of Southern Mindanao, Kabacan, Cotabato. Adviser: RICELI C. MENDOZA, PhD The study aimed to analyze the different political campaign ads and speeches of the candidates running for a certain office and employed the Critical Discourse Analysis framework. Specifically, it sought to analyze the linguistic features of political campaign ads and speeches, determine the issue on social services addressed in the political ads and speeches and determine the attitude of students towards political campaign ads and speeches. Political campaign advertisements and speeches of Emmanuel â€Å"Manny† Pinol and Emmelou â€Å"Lala† Talino-Mendoza (candidates for governor in North Cotabato. ) Jabib M. Guiabar, Herlo Guman and George Tan (candidates for mayor in Kabacan, North Cotabato) were gathered summer of 2013. Respondents involved a total of 60 composing of 30 students from AB Political Science and 30 from AB English who were enrolled from the University of Southern Mindanao. We will write a custom essay sample on Critical discourse analysis of political campaign ads and speeches or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They answered the questionnaire on attitude on political campaign ads and speeches. Results revealed that affixation, reduplication, alpahabetism and acronyms were the dominant linguistic features in the ads and speeches. In terms of syntax, the word pattern, placement of modifiers, and imperatives were present. The social services addressed in the political speeches were education, corruption, health services, and poverty. The attitude of the respondents on the political campaign ads revealed that students agreed that the political campaign ads showed sincerity and commitment. Howerever, the students were undecided if the candidates used dirty and vulgar words in their political campaign ads. On the political campaign speeches, the results concluded that the students believed the campaign speeches evoke confidence. However, the students were undecided if the candidates who delivered the speeches increased voter’s awareness.

Thursday, April 23, 2020

The Internal and External Factors Which Affected Airasia’s Essay Example For Students

The Internal and External Factors Which Affected Airasia’s Essay 1. Describe and assess the internal and external factors which affected AirAsia’s pricing strategy. Internal factors affecting pricing include the company’s marketing objectives, marketing mix strategy, costs, and organization considerations. Marketing objectives before setting a price, the company must decide on its strategy for the product. If the company has selected its target market and positioning carefully, then its marketing mix strategy, including price, will be fairly straightforward. AirAsia is introduced as Asia’s first low-fare, no-frills airline in 2002, according to its tagline â€Å" now everyone can fly†, this positioning required charging a low price. Besides, marketing mix strategy which is price is only one of the marketing mix tools that a company uses to achieve its marketing objectives. Price decision must be coordinated with product design, distribution, and promotion decision to form a consistent and effective marketing program. Decision made for other marketing mix variables may affect pricing decision. 4P’s includes product, place, price and promotion. We will write a custom essay on The Internal and External Factors Which Affected Airasia’s specifically for you for only $16.38 $13.9/page Order now For examples, flies only one type of aircraft, operating 13 Boeing 737s on a 12-aircraft schedule, reduces staff training, operating and maintenance costs In addition, use secondary airports like Subang, procedures are cheaper and less complicated Then, promotion such as price promotions, it set aside 100000 seats for sale on the internet, charging one-way fares ranging from S$ 2. 60 to S$ 23. 70 on selected routes Costs set the floor for the price that the company can charge. A company’s costs may be an important element in its pricing strategy. AirAsia with lower costs can set lower prices that result in greatest sales . Then, AirAsia implement such ways to make costs lower, for examples quicker turnaround time, flight utilization of its aircraft, flies only one type of aircraft to reduces staff training, operation and maintenance costs, does not offer complimentary meals or drinks. use secondary airports because procedures are cheaper and less complicated,reduces circling time and simpler baggage handling systems, provide ticketless travel to save cost of printing and delivering Organization considerations, management must decide who within the organization should set prices. Company handle pricing in a variety of ways. In industry in which pricing is a key factor, company often have a pricing department to set the best prices or to help others in setting them. AirAsia have a pricing department to set the prices for each flies. This department reports to the top management. External factors that affect pricing decision include the nature of the market and demand , competition. The market and demand in oligopolistic market, pricing in oligopolistic competition, the market consists of a few sellers who are highly sensitive to each other’s pricing and marketing strategy. There are few sellers because it is difficult for new sellers to enter the market. The price of AirAsia’s ticket is lower, MAS has slashed domestic fares in half. Consumer perception of price and value also affected the price. AirAsia now flies to over 20 cities with one-way fares as low as S$16 for flights from Kuala Lumpur to Penang, is cheaper than going by bus. Consumers perceive that the price is below the value, they will continue to consume it. AirAsia’s fares are based on supply and demand, prices generally increasing as seats are sold. Next factor is competition in the market. In setting its prices, the company must also consider competitor’s cost and prices and possible competitor reactions to the company’s own pricing moves. In addition , the company’s pricing strategy may affect the nature of the competition it faces. AirAsia’s prices have led to a shakeup in the regional aviation industry. The price of AirAsia’s ticket is lower, MAS has slashed domestic fares in half. 2. What type of new product pricing strategy did AirAsia employ? Explain. Pricing strategies usually change as the product passes through its life cycle. Companies bringing out a new product face the challenge of setting prices for the first time. They can choose between two broad strategies which is market-skimming pricing and market-penetration pricing. As mention in case study, we can see that AirAsia employ a market-penetration pricing as a type of new product pricing strategy. .uda10c061fdef67441d1cbd9c269d774b , .uda10c061fdef67441d1cbd9c269d774b .postImageUrl , .uda10c061fdef67441d1cbd9c269d774b .centered-text-area { min-height: 80px; position: relative; } .uda10c061fdef67441d1cbd9c269d774b , .uda10c061fdef67441d1cbd9c269d774b:hover , .uda10c061fdef67441d1cbd9c269d774b:visited , .uda10c061fdef67441d1cbd9c269d774b:active { border:0!important; } .uda10c061fdef67441d1cbd9c269d774b .clearfix:after { content: ""; display: table; clear: both; } .uda10c061fdef67441d1cbd9c269d774b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uda10c061fdef67441d1cbd9c269d774b:active , .uda10c061fdef67441d1cbd9c269d774b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uda10c061fdef67441d1cbd9c269d774b .centered-text-area { width: 100%; position: relative ; } .uda10c061fdef67441d1cbd9c269d774b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uda10c061fdef67441d1cbd9c269d774b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uda10c061fdef67441d1cbd9c269d774b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .uda10c061fdef67441d1cbd9c269d774b:hover .ctaButton { background-color: #34495E!important; } .uda10c061fdef67441d1cbd9c269d774b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uda10c061fdef67441d1cbd9c269d774b .uda10c061fdef67441d1cbd9c269d774b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uda10c061fdef67441d1cbd9c269d774b:after { content: ""; display: block; clear: both; } READ: Marx And Nietzsche Persuasive EssayMarket-penetration pricing can be define as setting a low price for a new product in order to attract a large number of buyers and a large market share. The high sales volume results in falling costs, allowing the company to cut its price even further. Several conditions must be met for this low-price strategy to work. First, the market must be highly price sensitive so that a low price produces more market growth. Second, production and distribution costs must fall as sales volume increases. Finally, the low price must help keep out the competition and the penetration pricer must maintain its low-price position. AirAsia was launched as Asia’s first low-fare, no-frills airline with the mission to make travel so affordable. It carried 3. 1 million passengers, many of whom had never flown before. AirAsia’s prices have led to a shakeup in the regional aviation industry. For example, the cost of a Singapore to Bali round-trip ticket on AirAsia is S$123 that’s including bus fare to and from Singapore to Senai in Johor. AirAsia periodically runs price promotions. For example, it set aside 100,000 seats for sale on the Internet, charging one-way fares ranging from S$2. 0 to S$23. 70 on selected routes. AirAsia manages to offer such discount prices by keeping costs down. It employs cost optimization techniques such as quicker turnaround times and flight utilization of its aircraft. AirAsia offers only economy class, with free seating and boarding that reduce boarding time. It does not offer complimentary meals or drinks. AirAsia also provides ticket less travel, thus saving the c ost of printing and delivering tickets. 3. Describe and evaluate the price adjustment strategies that AirAsia appears to use. There are six price adjustment strategies: discount and allowance pricing, segmented pricing, psychological pricing, promotional pricing, geographical pricing and international pricing. Discount and allowance pricing Discount and allowance pricing is reducing prices to reward customer responses such as paying early, volume purchases and off-season buying. There are many forms of discounts, like cash discount, quantity discount, functional discount and seasonal discount. For the case, seasonal discount is used. Seasonal discount is a price reduction to buyers who buy merchandise or services out of season. AirAsia’s discount fares are most often found on midweek travel dates, while those on weekends and holidays may be higher. Seasonal discounts allow AirAsia to keep operation steady during an entire year. Segmented pricing Segmented pricing is selling a product or service at two or more prices, where the difference in prices is not based on differences in costs. There are many forms of segmented pricing, like customer-segment pricing, product-form pricing, location pricing and time pricing. For the case, time pricing is used. Time pricing is prices varied by the season, the month, the day and the hour. Customers of AirAsia may pay fares at three different levels for flights at different times and days, for example, L fares are priced at S$48, Q fares at S$63 and M fares at S$71. AirAsia sets prices on time basis, depending on seat availability and demand. Psychological pricing Psychological pricing is a pricing approach that considers the psychology of prices and not simply the economics; the price is used to say something about the product. Another aspect of psychological pricing is reference prices, which are prices that buyers carry in their minds and refer to when they look at a given product. For example, the cost of a Singapore-Bali round-trip ticket on AirAsia is S$123 (including bus fare to and from Singapore to Senai in Johor, where AirAsia flies out of). In contrast, Garuda charges S$305, Singapore Airlines S$406 and Malaysian Airline System (MAS) S$654. This is to imply that the same travel route with AirAsia is cheaper or more economical than the other three airlines. Promotional pricing Promotional pricing is temporarily pricing products below the list price and sometimes even below cost, to increase short-run sales. .ud27c785cfdf4edd6b7c485ec83cc96f8 , .ud27c785cfdf4edd6b7c485ec83cc96f8 .postImageUrl , .ud27c785cfdf4edd6b7c485ec83cc96f8 .centered-text-area { min-height: 80px; position: relative; } .ud27c785cfdf4edd6b7c485ec83cc96f8 , .ud27c785cfdf4edd6b7c485ec83cc96f8:hover , .ud27c785cfdf4edd6b7c485ec83cc96f8:visited , .ud27c785cfdf4edd6b7c485ec83cc96f8:active { border:0!important; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .clearfix:after { content: ""; display: table; clear: both; } .ud27c785cfdf4edd6b7c485ec83cc96f8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud27c785cfdf4edd6b7c485ec83cc96f8:active , .ud27c785cfdf4edd6b7c485ec83cc96f8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .centered-text-area { width: 100%; position: relative ; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .ud27c785cfdf4edd6b7c485ec83cc96f8:hover .ctaButton { background-color: #34495E!important; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud27c785cfdf4edd6b7c485ec83cc96f8 .ud27c785cfdf4edd6b7c485ec83cc96f8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud27c785cfdf4edd6b7c485ec83cc96f8:after { content: ""; display: block; clear: both; } READ: Censorship in Australia EssayThe lowest AirAsia one-way fare from Bangkok to Singapore was S$12. 65 only, but that is for the booking period March 8 to 23, 2004 for travel between March 28 and October 30, 2004. This is to create buying excitement and urgency among the customers during that period. Geographical pricing Geographical pricing is adjusting prices to account for the geographic location of customers. There are many forms of geographical pricing, like FOB-origin pricing, uniform-delivered pricing, zone pricing, basing-point pricing and freight-absorption pricing. For the case, freight-absorption pricing is used. Freight-absorption pricing is a geographical pricing strategy in which the seller absorbs all or part of the freight charges in order to get the desired business. AirAsia may absorb all or part of freight charges, so its prices become lower and this attract more customers. If it gets more business, its average costs will fall and more than compensate for its extra freight cost. So, AirAsia can hold on to increasingly competitive markets. International pricing International pricing is deciding what prices to be charged in the different countries in which a company operates. AirAsia’s fare for Singapore-Bali trip is different from Bangkok-Singapore trip. That is because of different cost in different countries. 4. Characterize the response to AirAsia’s pricing strategy by its regional competitors. The company that faces a price change initiated by a competitor must try to understand the competitor’s intent as well as the likely duration and impact of the change. When facing a competitor’s price change, the company might sit tight, reduce its own price, raise perceived quality, improve quality and raise price, or launch a fighting brand. Now, we can see from the case study that a response to AirAsia’s pricing strategy by its regional competitors. Firstly, Singapore Airlines (SIA) once considered SilkAir to a budget carrier but eventually decided to launch a â€Å"fighter brand† in Tiger Airlines. This is one way that they as a company want to minimize cannibalizing its premium offering. Besides that, Tiger Airlines also want to have a flying to popular tourist destinations such as Bali, Hong Kong and can flying to destinations within a four-hour reach of Singapore. It also will continue to serve as feeder airline to SIA and will not offer budget fares. Then is Valuair that started by a former Singapore Airlines pioneer, named Chin Beng Lim. Valuair aims to commence operations from Changi International Airport but eschewing Changi’s proposed budget terminal because it want to be able to interlink with other international airlines. Besides that, Valuair aims to target passengers who desire some frills like aerobridges and leg room and hope to fly all-economy flights. In addition, Valuair also will not have price tiers but rather employ fare categories. Finally, Valuair also has leased two new Airbus A320 planes and all the Valuair’s staff has relevant experience based on their position. 5. How should AirAsia respond to its competitors in the discount airline market? Evaluate its package deal and corporate market initiatives and recommend other marketing strategies for the airline. To respond to other competitors, AirAsia should maintain its lower price, but raise the perceived value of its offer. It could improve its communications, stressing the relative quality of its product over that of the other lower-price competitors in the discount airline market. If AirAsia make its price lower again, it may operate at a lower margin and get loss from the action. For example, AirAsia can improve its service in the flies to be friendlier to customers. AirAsia can also make its aircrafts’ condition cleaner and safer, seats become more comfortable, and ensure the customers become more relaxed with serving more entertainment, like music and movies to them in the aircrafts.